Australian-born but schooled in the United States, he returned to Australia in 1965 to start the Budget Rent a Car System. Budget in many way was a textbook success story, proving that in Australia you could develop an enterprise in which all employees were committed to excellence. Bob's business philosophies, his ability to inspire his employees and his commitment to customer service propelled Budget into a position of market dominance with a turnover of 400 million dollars a year. During his 25 years with Budget, Bob introduced Franchising and exported the Budget System to over 20 countries, including Japan and New Zealand. Budget was a trend-setter in employee relations being one of the first companies in Australia to introduce staff health and fitness programmes. Budget ran into financial difficulties in 1989 and was ultimately acquired by Budget America.
Collection: National Portrait Gallery
Gift of the artist 2001
© Estate of Joe Greenberg
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